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Oilily was founded in 1963. It was a powerful statement on the unimaginative pink and blue children's clothing of the time. Oilily children's clothes stood out for their virtuoso colour combinations, a mix of influences all over the globe, amusing details and high quality.
Oilily surprising signature came from came from placing how children experience the world at the centre in the creative process. It created a huge fan base from all over the world for Oilily, among which were John Travolta, Madonna, Bill Cosby. They invariably dressed their children in Oilily.
